LogoGRIDIRON
GRIDIRON
Sports Social Agency — Est. 2019

We are the war room. A team of editors, strategists, and content architects embedded in the moment — turning raw footage into scroll-stopping social before the final whistle.

340M+
Impressions Delivered
47min
Avg. Game-to-Post
94%
Engagement Lift
Scroll
The Problem

Your highlights
are dying in the feed.

Generic captions. Stock graphics. Posts scheduled 48 hours after the moment passed. The algorithms punish it. The fans ignore it. And the athlete's story goes untold.

87%of sports content gets under 200 organic views
3.4saverage time before a fan scrolls past generic posts
$2.1Min wasted content budget across D1 programs in 2024

“We had 40 hours of game footage and 200 Instagram followers. Our TikTok felt like a corporate newsletter.”

— Director of Athletics, Mid-Major Conference Program
@athletics_dept
Instagram
3 days ago

Great game last night! So proud of our team. #GoTeam #Athletics

👁 84723
@franchise_social
TikTok
5 days ago

Game recap from Tuesday's matchup. Watch the full game on our website.

👁 1.2K41
@teammarketing
Twitter / X
1 week ago

Final score: 98-87. Thanks to everyone who came out to support!

👁 3128
Dead Reach
Case Studies — Live Results — Real Franchises — Timestamped MetricsCase Studies — Live Results — Real Franchises — Timestamped MetricsCase Studies — Live Results — Real Franchises — Timestamped MetricsCase Studies — Live Results — Real Franchises — Timestamped MetricsCase Studies — Live Results — Real Franchises — Timestamped MetricsCase Studies — Live Results — Real Franchises — Timestamped MetricsCase Studies — Live Results — Real Franchises — Timestamped MetricsCase Studies — Live Results — Real Franchises — Timestamped Metrics
The Work

Real franchises.
Real timestamps.

Every stat below is documented. Every case study names the franchise. Every metric is timestamped. We don't hide behind “a major sports brand.”

Feb 14, 2026 — 10:47 PM PST

Damian Lillard buzzer-beater. 2.4M impressions. 47 minutes.

Game ended at 10:00 PM. Our editors were in the footage at 10:02. By 10:47 — a 45-second reel, three platform cuts, two story formats, and a TikTok caption that felt written by someone who actually watches basketball.

0.0M
Total Reach
0.0K
Shares
0.0K
Saves
0%
Engagement Rate
Live Feed — Portland Trail Blazers
P
Portland Trail Blazers
Instagram Reels
10:47 PM

He doesn't wait for the game to be over. He ends it. 🎯

1.8M
Views
184K
Likes
22.1K
Shares
P
Portland Trail Blazers
TikTok
10:51 PM

POV: You're the defense when Dame steps back from 35 feet

2.1M
Views
291K
Likes
18.4K
Shares
47MIN
The Process

Game ends.
We're already working.

Speed is the product. By the time the post-game press conference starts, your content is already in the feed. This is the Gridiron timeline.

Average Turnaround
47min
Game end → Content live
Across all clients, Q3 2025
10:00 PM

Final Whistle

The game ends. Our editors are already watching the raw feed. Not the broadcast — the raw feed. Every angle.

Embedded access to team feeds, broadcast trucks, and sideline cameras.

01
10:02 PM

Clip Identification

Our strategists tag the 3 moments that will define how this game is remembered. Not the score. The story.

Proprietary moment-scoring system trained on 4 years of engagement data.

02
10:18 PM

Platform-Native Edit

Each clip is cut natively for its platform. The TikTok version is not the Instagram version with a different aspect ratio.

Separate editorial tracks for Reels, TikTok, X, YouTube Shorts, and Stories.

03
10:35 PM

Caption & Context

Copy written by someone who watched the game. Captions that sound like a fan, not a press release.

Sport-specific copywriters. No templates. No AI-generated filler.

04
10:47 PM

Live. Posted.

Approved and published. 47 minutes after the final buzzer. While your competitor is still exporting.

Average post-game turnaround across all clients, Q3 2025.

05
Partnership

Let's Build
Your Playbook.

Tell us about your organization. We'll come back with a content strategy built for your sport, your athletes, and your audience — not a template.

Response within 1 business day. No cold pitch. Just strategy.

Free Resource

2024 Sports Social
Benchmark Report

Engagement benchmarks by sport, platform, and team size. Where D1 programs are winning, where franchises are bleeding reach, and the 6 content formats that outperform everything else.

47 sports organizations analyzed
Platform-by-platform engagement rates
Top 10 content formats by sport
Turnaround time benchmarks
Budget allocation breakdown

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Trusted By
Portland Trail BlazersClemson AthleticsThompson AgencyPacific Coast FCMetro Hoops Inc.